KANSAS CITY, MO — WireCo WorldGroup, the world's leading manufacturer of wire rope, synthetic rope, and electromechanical cable, today announced the completion of its digital transformation initiative, consolidating more than a dozen legacy brand websites into a unified digital platform at wireco.com.
The new platform brings together WireCo's portfolio of trusted brands — including CASAR, Union Rope, Lankhorst Ropes, Euronete, Camesa, Oliveira, and Lankhorst EP — under a single digital experience designed to serve customers across all four business segments.
The consolidated website organizes WireCo's products and solutions by customer application rather than by brand — making it easier for engineers, procurement managers, and distributors to find the right product for their specific requirements.
The platform supports eight languages at launch — English, German, French, Dutch, Polish, Spanish (Latin America), Portuguese, and Brazilian Portuguese — enabling WireCo to serve its global customer base in their preferred language.
Built on Webflow, the platform is designed for scalability. Phase 1 delivers 47 pages across 10 templates, with a CMS architecture that supports the addition of hundreds of product detail pages, new brand sites, and additional industry content in subsequent phases.
For more information about WireCo WorldGroup and its products, visit wireco.com or contact the WireCo communications team.
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